16 modules. Learn by creating.
Five phases from basics to a guaranteed internship. Every module ends with real work for your portfolio or your own business.
01Digital Marketing Basics
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Reaching customers online, on Google, Instagram, YouTube and WhatsApp, instead of only pamphlets and hoardings.
You'll learn
- Marketing basics & customer psychology
- Traditional vs digital marketing
- The full digital ecosystem
- Meme & viral marketing (Zomato, Swiggy)
- Career paths & job roles
You'll create
A 1-page digital marketing plan for a real local business
Student gets
Know which job roles to aim for
Business owner gets
See where your customers are online
02Introduction to AI
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AI tools like ChatGPT work like a smart assistant. You type what you need, and it writes, researches and plans with you.
You'll learn
- How ChatGPT works & its limits
- Prompt engineering: basic to advanced
- Market & competitor research with AI
- Content creation with AI tools
- Strategy planning & productivity
You'll create
Your own prompt library for everyday marketing tasks
Student gets
Do research & content work faster
Business owner gets
Write posts, replies & offers yourself
03Website Building: WordPress + AI
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Build websites two ways: WordPress drag-and-drop, and AI (vibe coding), where you describe the page in plain English and AI builds it.
You'll learn
- Domain & hosting basics
- WordPress themes, plugins & Elementor
- Lead-generation landing pages
- WooCommerce online store basics
- Vibe coding: build websites with AI
You'll create
A live WordPress website + a landing page built with AI
Student gets
A live website for your portfolio
Business owner gets
Your own business website, built by you
04SEO + Google My Business
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SEO helps your website show up on Google when people search. Google My Business puts your shop on Google Maps with reviews and directions.
You'll learn
- How Google ranks pages
- On-page, off-page & technical SEO
- Keyword research & Search Console
- Local SEO for businesses
- Google My Business: full optimisation
You'll create
An SEO-optimised blog + a fully set-up Google Business Profile
Student gets
An SEO blog & GMB profile for your portfolio
Business owner gets
Get found on Google Search & Maps
05Graphic Design & Video Editing
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Make posts, ads and reels that people stop scrolling for. Design in Canva Pro and edit videos right on your phone.
You'll learn
- Design basics: colour, fonts & layout
- Canva Pro + AI magic tools
- Ad creatives, posts & carousels
- Branding: logo & brand colours
- Reels: A-roll, B-roll, captions, music
You'll create
Ad creatives, carousels and edited reels for a real brand
Student gets
Design & reel samples for your portfolio
Business owner gets
Make your own posts & reels in-house
06Content Writing
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Writing words that make people stop, read and buy: captions, blogs, ad copy and website text. AI helps you draft faster.
You'll learn
- Blogs, captions & ad copy
- Audience & keyword research
- Headlines, hooks & storytelling
- SEO content writing
- AI tools & prompts for writing
You'll create
A blog post, ad copy and a bank of ready-to-use captions
Student gets
Writing samples for your portfolio
Business owner gets
Write posts & ads that sell
07Theme Page & Affiliate
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A theme page is an Instagram or YouTube page on one topic, like fitness tips or quotes, not about you. Once it has followers, it can earn.
You'll learn
- Choosing a profitable niche
- Content & branding for theme pages
- Hashtags & growth tactics
- Affiliate, shoutouts & brand deals
- Automation & running multiple pages
You'll create
Your own live theme page with an affiliate setup
Student gets
Proof you can grow an audience
Business owner gets
A new channel to reach buyers
08Social Media Marketing
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Plan, post and grow a brand on Instagram, Facebook, LinkedIn, X and Pinterest, and understand what each platform's algorithm rewards.
You'll learn
- How platform algorithms work
- Strategy, audience & content calendar
- Playbooks for Instagram, FB, LinkedIn & X
- Analytics: reach, engagement, enquiries
- Influencer collabs & crisis handling
You'll create
A monthly content calendar + insights report for a brand
Student gets
Run brand pages like an agency SMM
Business owner gets
A steady social presence for your brand
09Meta Ads (Basic to Advanced)
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Run paid ads on Facebook & Instagram that reach the people most likely to buy, by city, age and interests, and track every rupee spent.
You'll learn
- Ads Manager: campaign, ad set & ad
- Custom, lookalike & retargeting audiences
- Creatives, copy & A/B testing
- Pixel, events & full-funnel campaigns
- CPC, CTR, CPL, ROAS & scaling
You'll create
A live lead campaign + a client-ready performance report
Student gets
Hands-on experience with real ad accounts
Business owner gets
WhatsApp leads on a budget you control
10Google Ads + GA4
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Show your ad at the top of Google when someone searches for what you sell. GA4 shows what visitors do on your website.
You'll learn
- Search, Display, Video & Shopping ads
- Keywords, match types & Quality Score
- Manual & smart bidding (CPA, ROAS)
- Conversion tracking with Tag Manager
- GA4 reports & remarketing
You'll create
A search campaign + GA4 tracking set up on a website
Student gets
Search ads skill for performance roles
Business owner gets
Reach customers already searching for you
11Sheets Ad ReportingNEW
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Turn raw ad numbers into a simple report a client understands, in Google Sheets or Excel, with formulas and charts. AI helps you analyse.
You'll learn
- Sheets / Excel basics for marketers
- Formulas: CPL, CTR, ROAS
- Pivot tables & charts
- Weekly & monthly client report formats
- Using AI to analyse ad data
You'll create
A reusable weekly ad report template
Student gets
Report results like an agency analyst
Business owner gets
See exactly where your ad money goes
12WhatsApp Business MarketingNEW
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Use WhatsApp Business to reply fast, share catalogs, send broadcasts and turn chats into sales, with automation where possible.
You'll learn
- Business app: labels & quick replies
- Catalogs, broadcasts & status marketing
- Click-to-WhatsApp ads
- API, chatbots & automation
- WhatsApp sales funnels & compliance
You'll create
A WhatsApp sales system: catalog, auto-replies & broadcast lists
Student gets
Set up WhatsApp systems for clients
Business owner gets
Faster replies, more orders from chats
13Dropshipping
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Sell products online without buying stock. A customer orders from your store, the supplier ships it directly, and you keep the margin.
You'll learn
- How dropshipping works
- Finding winning products & suppliers
- Store setup: Shopify / WooCommerce
- Organic marketing first, then ads
- Orders, customer service & scaling
You'll create
Your own live dropshipping store
Student gets
Run an online store end to end
Business owner gets
A new online revenue stream
14Digital Products
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Create something once, like an ebook, template or mini-course, and sell it again and again online, with no stock and no delivery.
You'll learn
- Profitable digital product ideas
- Ebooks, templates & mini-courses
- Selling on Gumroad, Etsy & Instagram
- Pricing psychology & launch plan
- Sales funnels & email automation
You'll create
Your first digital product, ready to sell
Student gets
A way to earn while you learn
Business owner gets
Turn your know-how into a product
15Job & Internship KitNEW
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Everything you need to get hired: a strong resume, a portfolio of your real work and a LinkedIn & Internshala profile. Then we help you apply.
You'll learn
- ATS-friendly resume, made with AI
- Portfolio website of your work
- LinkedIn & Internshala profile setup
- Applying for internships & jobs
- Case-based mock interviews
You'll create
Your job kit: resume, portfolio link & live profiles
Student gets
Apply for internships with a complete profile. The same kit wins freelance clients too.
Business owner gets
Use the same portfolio to pitch clients
16Agency Setup BlueprintNEW
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Start your own agency even with a 1–2 person team: a professional brand, clear process and a freelancer network to take on bigger projects.
You'll learn
- Agency branding: look pro from day one
- Niche, services & packages
- Our agency's audit & pitch method
- Proposals, contracts & client updates
- Freelancer network & outsourcing
You'll create
Your agency blueprint: services, price list & launch plan
Student gets
Turn your skills into your own business
Business owner gets
Build a service line around your know-how